MEMBER TESTIMONIALS
A DOCUMENTARY SERIES FOLLOWING REAL DISNEY VACATION CLUB MEMBERS
Telling a story that spans generations – all connected by the magic
The memories and traditions that Disney Vacation Club Member families create on vacations hold different meanings for each individual – especially across generations. To capture these unique perspectives, we followed three different families during their Disney vacations and gave each family member the opportunity to reflect on and share their experiences firsthand.
My role: concepted, cast real Member families, oversaw shoot, family interviews, and selected content from production through to final edit.
CRM EMAIL VIDEOS
A SERIES OF TRIGGER BASED CONTENT DELIVERED WITHIN THE DISNEY VACATION CLUB LEAD NURTURE STREAM
Disney Vacation Club 101
This video is featured within the first touchpoint of a series of automated marketing solutions emails delivering targeted content to leads and prospects in the early stages of brand engagement.
Building on the brand pillars
Leads and prospects who engaged with the first stage of automated marketing were then served a series of drip emails featuring content that dove deeper into three specific brand pillars.
DISNEY SPRINGS TOUR CENTER TRIVIA
WAITING ROOM ENTERTAINMENT FEATURING FUN-FACTS, MULTIPLE CHOICE, AND MEMBER QUOTES
The facts and tidbits i’ve collected over the years finally paid off
We created over 8-minutes worth of content to be played within the waiting room of the Disney Vacation Club tour and preview center.
My role: researched facts, wrote script and trivia questions, and oversaw edit through production.
MEMBER MOMS ON ASSIGNMENT
LONG FORM ONLINE CONTENT FEATURING DISNEY VACATION CLUB “MOMS PANELIST” BLOGGERS
:60 SIZZLE VIDEO
20-MINUTE FEATURE VIDEO
Member Moms go undercover in Disney to dish their best vacation tips
Hosted by actual Disney Vacation Club Mom’s Panelist bloggers, this 20-minute, on-demand virtual webcast used a Q&A-style format to showcase the Moms’ expert knowledge and give their fans valuable insight into Membership.
My role: concepted, curated the Q&A questions, wrote the interstitial video scripts, selected content, and oversaw the shoot from production to final edit.
MORE VIDEOS
A MIX OF OTHER DISNEY VACATION CLUB VIDEO CONTENT
