LISA TANGO
Creative Director + Copywriter
lisa@lisa-tango.com // lisa-tango.com
EXPERIENCE
CREATIVE DIRECTOR // DENTSU MCGARRYBOWEN // CHICAGO, IL // 2022 – PRESENT
Seamlessly transitioned the creative portion of the Disney Vacation Club account from its former agency to Dentsu Creative. Built a team of art directors, copywriters, and designers, while partnering with internal production and project management teams to establish a first-of-its-kind high-volume workflow process within the agency. Collaborates with account partners, producers, and project management on SOW, scope planning, and creative allocations. Continues to perform all duties from previous role, while continually optimizing process and elevating the work overall.
Client: Disney Vacation Club // Industry: hospitality/timeshare
CREATIVE DIRECTOR // THELAB // NEW YORK, NY // 2019 – 2022
Managed a team of copywriters, art directors, proofreaders, and freelancers in a fast-paced creative production agency on the Disney brand. Responsible for creative direction, oversight, and development of high-level concepts in the form of nearly 700 annual deliverables including everything from high-profile Disney resort launch branding campaigns and collateral to complex CRM matrices, 30-minute long scripted videos, and more. Led creative presentations to the Disney Client on a daily basis, and provided creative leadership on productions when filming on location at Disney Parks and Resorts. Consistently worked to elevate copy and design, ensuring the quality of work and productivity from the creative team, while complying with project schedules, budgets, and workflow processes. Continually optimized process by finding efficiencies in developing and routing a high volume of cross-channel work through multiple levels of client approvals involving multiple stakeholders. Collaborated with the account team daily, and also reviewed SOWs, and gave input on/approved briefs before creative kickoffs.
Client: Disney Vacation Club // Industry: hospitality/timeshare
ASSOCIATE CREATIVE DIRECTOR, COPY // THELAB // NEW YORK, NY // 2016 – 2019
As associate creative director on the account, I hired, managed, and mentored a team of copywriters, proofreaders, and freelancers on the Disney brand. Responsible for establishing and continually elevating copy tone and writing, and leading creative projects (developing 360 launch collateral for high-profile Disney Resorts and CRM projects).
Client: Disney Vacation Club // Industry: hospitality/timeshare
SENIOR COPYWRITER // THELAB // NEW YORK, NY // 2014 – 2016
As a senior copywriter on the account, I created branding and developed launch collateral for two high-profile Disney Resorts, while also mentoring mid-level and junior copywriters and providing creative direction throughout tactic development. I also provided creative direction and script supervision on multiple video productions held at Disney Parks and Resorts.
Client: Disney Vacation Club // Industry: hospitality/timeshare
SENIOR COPYWRITER // SOURCE COMMUNICATIONS // HACKENSACK, NJ // 2012 – 2014
Created print, digital, radio, OOH, collateral, social, POS, CRM, and B2B copy for a full-service marketing agency that specializes in sports marketing promotions and partnerships. Maintained multiple brand voices within strategy and brand guidelines, led creative development for new business pitches, and consistently refreshed the company’s site and blog.
Clients: Sony, HP, Wise Snacks, Amtrak, Brand USA, CohnReznick, NY/NJ Super Bowl // Industries: technology, consumer goods, travel, sports, finance
SENIOR COPYWRITER // TOYS'R'US // WAYNE, NJ // 2012
(Contract role) Developed print and digital marketing campaigns, in-market collateral, catalogs, websites, CRM, shopper loyalty programs, and internal communications for one of the biggest toy retailers in the country at the time, including Toys‘R’Us, Babies‘R’Us, and FAO Schwarz. Worked on branding and launch materials for the Toys‘R’Us Movies streaming service website. (Full-time, 6-month contract position.)
Brands: Toys‘R’Us, Babies‘R’Us, FAO Schwarz, Toys‘R’Us Movies // Industry: children’s consumer goods
COPYWRITER // CHARMING SHOPPES // BENSALEM, PA // 2012
(Contract role) Developed on-trend and targeted marketing campaigns for the Fashion Bug brand, which was a sister company of Lane Bryant and Catherines. Created streamlined seasonal and sale-related campaign copy for bimonthly catalog mailers, weekly promotional radio, direct mail, newsprint, environmental, telemarketing, apps, print, and POS. Attended weekly rollout meetings along with the Creative Director to research trends and absorb proper brand knowledge.
Brands: Fashion Bug, Lane Bryant // Industry: fashion
DIGITAL COPYWRITER // BARNEYS NEW YORK // LYNDHURST, NJ // 2011 - 2012
Created cohesive, descriptive SEO-driven e-commerce copy while following brand guidelines for all merchandise on barneys.com. Extensively researched vendors, trends, and products to ensure accurate and compelling descriptions for all trends and merchandise. Communicated regularly with buying, operations, and merchandising teams to ensure accurate product copy and placement. Wrote an average of 60 product descriptions per day.
Brands Included: Barneys, Barneys Co-op, and all brands carried by Barneys // Industry: fashion
COPYWRITER // PANZANO + PARTNERS, LLC // MOORESTOWN, NJ // 2010 - 2011
Sole copywriter for a branding and experiential destination advertising agency. Worked on all accounts and brands to maintain a consistent voice across all channels and properties, including 70+ malls. Wrote all in-market collateral, radio, video, print, digital, direct mail, environmental, and B2B leasing communications. Worked closely with producers and clients to produce radio and video from concept to completion.
Clients: Macerich, The Forbes Company, Ivanhoe Cambridge, West Edmonton Mall, Westchester’s Ridge Hill, Turnberry // Industries: real estate, hospitality, fashion
MARKETING WRITER + DESIGNER // KING’S CAGES // EAST BRUNSWICK, NJ // 2009 - 2010
Photographed, designed, retouched, and created all graphics and copy for print, e-commerce, social media, catalog, email, and fax blasts. Controlled product pagination on web, and uploaded new product images and copy to web on a daily basis. Handled direct relations with media companies, packaging companies, and magazines such as Bird Talk Magazine, BirdsUSA Magazine, and Cesar’s Way Magazine.
Industry: pet products, wholesale, importing + exporting
COPYWRITER INTERN // IRIS NATION // NEW YORK, NY // 2007
Creative Intern for senior art directors and copywriters. Helped with new business pitches, did extensive research to assist senior teams, and wrote copy for print, digital, and video tactics.