Interactive Design
Brainstorm at AREA15
A personality test built into an interactive installation in Las Vegas. Guests answer a few rapid-fire questions and walk away with a card that reads them.
EXPERIENCE DESIGN FOR A MIND READER
Interactive experience and content design for an installation at AREA15 in Las Vegas
AREA15 asked me to refresh Brainstorm, its interactive installation, into a mind reader that gives every guest their own personality card to prove that it knows them.
I redesigned the question experience and built a logic flow that delivers each guest one of sixteen personalities. I also led the research, wrote the question bank, named every group and personality, and wrote the copy for each card guests take home.
Four groups, sixteen personalities
Tap a card to read it
The Seekers
Determined and driven by purpose, seekers are the ones who lead fearlessly, in search of knowledge, growth, and meaning. They are opportunists. Enthusiasts. Regenerators. Quest-takers. And catalysts.
Inspired by the cosmos, the universe, celestials, and outer space.
The Spirited
The spirited easily navigate the world around them and the energy and motion of it — they are confident in themselves, believing they can do anything.
Inspired by the energy of the soul, the earth, and the force of life.
The Tastemakers
The tastemakers are discerning — inspired by the world around them, they find similarities that they can blend to create change and bring unity in their world.
Inspired by the muses of music, art, culture, taste and dance.
The Rebels
Always questioning everything, the Rebels expose boundaries to bring about change — they’re fearlessly confident in believing that they can truly do anything.
Inspired by the persistence and uncontrollability of the elements, nature, and wilderness.
How the test works
Answer fast
Rapid-fire questions built for gut reactions. Fast or slow? Truth or dare? Install now or remind me tomorrow?
Every answer counts
Each answer adds points toward one or more of the four groups. The first questions narrow guests to a group. The next ones pick one of its four personalities.
Get your card
Sixteen possible results. Each guest lands on one, and Brainstorm prints it for them to take home.
Every option scores toward a different group. I grounded the four groups in Myers-Briggs temperaments, then gave each one an AREA15 world to live in, inspired by the brand's pillars: the cosmos, the force of life, music and art, and the wild elements.
Every card sends you somewhere
Each card ends with a challenge that sends guests to experience another part of AREA15, based on the guest's interests.
- The SeekersLiftoff — An outdoor ride and bar in one that lifts you 130 feet into the air to view the Las Vegas skyline
- The SpiritedOddwood Bar — A craft cocktail lounge under a giant LED maple tree
- The TastemakersWild Muse — A boutique of festival wear and one-of-a-kind looks
- The RebelsHaley’s Comet — A dual-track rollglider that races two riders side by side through the building
“The good news is, you’re exactly who you think you are.”
Card illustrations by the AREA15 design team.